VP Marketing (m/f/d)

  • Indefinite
  • Full time
  • Hybrid (5510961, Berlin, Germany)
  • Marketing

About 3YOURMIND

3YOURMIND is an end-to-end on-demand manufacturing platform that empowers manufacturing supply chains to find, qualify, and produce parts when and where they're needed most. As a result, OEMs, operating companies, and contract manufacturers can create digital inventories of spare parts that reduce costs, shorten production lead times, and secure more efficient and agile operations.

3YOURMIND has experienced significant growth since its founding in 2013, which began as a spin-off from the Technical University of Berlin. Currently, 3YOURMIND has 50+ employees with headquarters in Berlin, and offices in Paris and Detroit.

3YOURMIND’s innovative software solution was recognized with prestigious awards, including the German Innovation Award and the Formnext Startup Challenge. 3YOURMIND continues to attract attention as its software speeds up adoption of 3D printing technology for businesses worldwide.

About the way we work

Individual responsibility, flat hierarchy, and the possibility to make a large impact in the company's projects are more than just theory, they are woven into our daily practice. The employees across 3YOURMIND’s locations, Berlin, Colorado, Detroit, New York, Miami, Paris, Amsterdam, Prague and Vienna work towards a common goal: Help customers grow their additive manufacturing activities on a global scale.

Your profile:

As a Vice president (VP) of marketing, you will shape our future brand strategy by leading our marketing team of 5 people (3 employees based in Berlin and 2 in the US). You are a strong leader eager to drive and define our marketing strategy by handling strategic brand management, reviewing budgets, setting and achieving targets, conducting market research, helping maintain an appropriate image of the company and establishing relationships with media and customers.

You are part of the management Team and directly report to the CEO and the COO. Your key stakeholders will be the Companies Board, the Management Team and our professional advisors.

Your main responsibilities:

  • Leading our marketing and lead generation team in the US and Europe
  • Analyzing existing branding and marketing strategies and implementing necessary improvements
  • Setting daily, weekly, monthly and yearly targets (OKRs), and implementing various incentives to ensure they are achieved
  • Monthly/ quarterly/ annually reporting of the performance to the CEO and COO
  • Preparing and reviewing monthly, quarterly, and yearly budgets, and allocating resources appropriately per channel
  • Conducting market research and design new strategies based on findings
  • Defining the best strategy and resources to acquire leads, MQLs and SQLs according to our verticals and personas
  • Defining and reviewing content. Nurturing campaigns to develop campaign concepts that will resonate with our prospective buyers and customers
  • Improving our paid campaigns (Linkedin, Google, medias) based on content strategy and budget
  • Managing the communication with the press, partners, influencers and customers
  • Supervising marketing events and launches and using these as a way to network with industry professionals
  • Working closely with Sales and Product teams to align on the company strategy and needs
  • Closely monitoring competitors’ successes and failures and learning from them

What you should bring

  • You have a BSc or Master’s degree in Marketing, Branding, Business, PR, or a similar field
  • You have acquired extensive experience in a similar role in B2B /Saas industry preferably with an engineering background
  • You have superb marketing, content and research skills
  • You have minimum 3 years management experience
  • You have knowledge and experience in SEO, digital marketing tools (Hubspot), and related software
  • You are a good observant, structured and analytical person
  • You are a strong leader and have the ability to make difficult decisions
  • You have excellent communication, interpersonal and listening skills
  • You have a strong attitude to get things done
  • You have a deep affinity with engineering (advanced manufacturing) who has an understanding of our business
  • You are not afraid of being a hands-on multitasker who thrives in a competitive environment.

These are some of the perks of joining 3YOURMIND:

  • An agile work environment with flexible hours
  • Working at the frontline of innovation and progress in 3D printing, having a direct impact on the future of the world’s leading 3D printing software company
  • Attending events, trade fairs, tech exhibitions, and conventions
  • Overall responsibility and decision power from day one
  • An amazing office in the heart of Berlin with a scale-up atmosphere, passionate multi-cultural team, fruit, drinks, and a chill room

3YOURMIND is an equal opportunity employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.